Options to create your Performance Max campaign

You can create a Performance Max campaign if your campaign objective is 'Sales', 'Leads', 'Website traffic', 'Local shop visits and promotions' or if you create a campaign without a goal’s guidance. Review the options below to determine the ideal way to create your campaign based on your goals and data feeds.

Create a campaign with online sales goals

• Create a Performance Max campaign with online sales or lead generation goals
• Create a Performance Max campaign with products from Merchant Center
• Create a Performance Max campaign for travel goals
• Create a Performance Max campaign for marketplaces

Create a campaign with lead generation goals

• Create a Performance Max campaign with online sales or lead generation goals
• Create a Performance Max campaign with products from Merchant Center

Create a campaign with website traffic goals

• Create a Performance Max campaign with website traffic goals
• Create a Performance Max campaign with products from Merchant Center

Create a campaign local shop/promotion goals

• Create a Performance Max campaign with products from Merchant Center
• Create a Performance Max campaign with shop goals
• Create a Performance Max campaign with local inventory ad goals

Create a Performance Max campaign with no guidance

You can also set up your Performance Max campaign without an objective. Learn more about how to Create a Performance Max campaign with no guidance.

Related links

• About business data and data feeds
• About Performance Max campaigns
• About Performance Max for shop goals
• About Performance Max for travel goals
• Drive sales and generate leads
• About asset group reporting
• About asset reporting in Performance Max
• Conversion reporting by asset in Performance Max campaigns
• Upgrade existing campaigns with brand guidelines