To understand which of your assets are driving the most conversions/value for your campaign(s), you will now be able to add conversion metrics to your Performance Max asset group report, asset report, and asset associations report. The conversion metrics will be available for both advertiser uploaded assets and text customizations.
Note: Text customization was formerly known as automatically created assets.
Keep in mind assets with fewer conversions may still be helping you achieve your campaign goals. Always add the maximum number of assets and replace underperforming assets regularly.
On this page
- Performance Max available conversion metrics
- How to view conversion metrics by asset
- Evaluate asset performance
Conversions aren’t split across multiple components of an advertisement. For instance, if an ad with a headline, description, and image generates one conversion, all 3 assets will be credited with one conversion. As a result, the total number of conversions at the asset level will be 3, while the conversion at the asset group level will be one.
Performance Max available conversion metrics
You can add conversion metrics to your Performance Max assets report that offer insights into your asset’s conversion performance.
- Conversions (“Conversions”) shows the number of conversions you see after ad interactions (such as text ad clicks or video ad views) from all actions you’ve included in the column. The “All conversions” setting for each action determines if the action’s conversions are determined there. Performance Max optimizes the conversions in this column. Conversion data for some asset types are not available now. We’ll improve them over the next few months. This column shows by default in your asset report.
- Conversion value (“Conv. value”) is the sum of conversion values for your conversions. When an ad drives a conversion, each asset in the ad group gets credited for that conversion value. That means you can't add up all the conversion value numbers in this asset report to get the total conversion value for the asset group. This column shows by default in your asset report.
- Value/conversions (“Value/conv.”) is the conversion value decided by “Conversions.” This column is optional and can be added.
How to view conversion metrics by asset
- Go to Asset groups within the Campaigns menu
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- In the “Asset” tab, click the View details link.
- On the “Assets” tab, click the columns icon
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.Select the relevant conversion metric and click Apply to add it to the table.
Note: Conversion metrics are also available for the Asset Associations Report (Performance Max campaign > Assets > Assets > Table View: Associations) and Asset report (Performance Max campaign > Assets > Assets > Table View: Assets) at the individual campaign or all Performance Max campaign level.
Evaluate asset performance
Why do I have so many assets with 0 conversions?
Not all assets that are uploaded into your Performance Max campaign serve, despite eligibility. Because of this, there may be instances where many assets have 0 conversions reported for them.