Asset optimization is key to the success of your Performance Max campaigns. To evaluate campaign success and maximize performance, you can review performance metrics and top ad combinations at the asset group level for your campaigns.
When you review your asset group level performance data, you’ll better understand how your asset groups are performing towards your campaign-level goals. You can use this data alongside your asset or combination reports to improve and add assets that drive results for your campaign. Learn more About asset reporting in Performance Max.
On this page
- How to find the asset group details report
- What you can find in your asset group details report
- Recommended metrics
- About asset groups > combinations reporting
- Best practices
Before you begin
You’ll need to set up a Performance Max campaign to view your “Asset group” report. Learn more About Performance Max campaigns.
Asset group details reports
How to find the asset group details report
To view your Asset group details report, follow these instructions:
- Go to Asset groups within the Campaigns menu
.
- On the “Asset groups” page, select the Performance Max campaign that you’d like to view by selecting the campaign name.
- Switch the page view from “Summary” to “Table” by selecting the Table icon
in the top right of the page.
- To view additional columns, select the Columns button, then select Modify columns. You can browse through available metrics and select Apply to view these as columns on your report.
- Note: By default, all asset group level assets will appear first, and everything else in the report will remain constant. The level column only appears by default if you have asset group level assets without campaign or account level assets.
What you can find in your asset groups details report
Filters and download
If you have a long list of assets, you can filter by asset type, policy approval status, and performance. You can also expand your report view or download the report.
Assets
In the "Asset" column, you can find:
- The content of each asset, such as text, image, and video thumbnails
- Asset dimensions for images, if applicable
Asset type
The "Asset type" column defines how each asset is used. Here are the assets you can find:
- Description
- Headline
- Long headline
- Image
- Logo
- YouTube video
Source
The “Source” column indicates if an asset was uploaded by an advertiser or is automatically created or enhanced.
Recommended metrics
Google recommends that you use specific metrics to gain insightful data from your asset group reporting. If you’re not sure where to start when you’re setting up your asset group reporting, consider adding the following metrics.
Conversions
Conversions are actions that are counted when someone interacts with your ad or free product listing and then takes an action that you’ve defined as valuable to your business.
When you measure your conversions, you can better understand the number of customers who action on your ad after being served an ad formed of assets from your Performance Max asset group.
Conversion value (if measured)
If your conversion goals also measure conversion value, this can help you measure and optimize the true business impact of your ad campaigns more accurately.
Conversion rate
Your conversion rate is the average number of conversions per ad interaction. You can use conversion tracking in your account to measure conversion rates shown as a percentage.
When you measure your conversion rate, you can compare assets in your asset group to ensure that the highest performing assets continue to be served.
Cost per conversion
Your cost per conversion is how much, on average, each of your conversions cost. It’s calculated by dividing your total cost by the number in your “Conversions” column.
When you measure your cost per conversion, you can compare assets in your asset group to ensure that the money you spend is yielding results.
Performance Max conversion metrics
You can add conversion metrics to your Performance Max asset report that offer insights into your asset’s conversion performance.
About asset groups > combinations reporting
The asset group "Combinations" report for Performance Max campaigns allows you to view the top performing asset combinations for each asset group in a Performance Max campaign. It also helps you visualize how your creatives serve as ads by showcasing a variety of top performing asset combinations from each asset group.
The "Combinations" report categorizes asset combinations by asset types such as text, images, and videos, and lists out the 6 best combinations in each category so you can focus only on your top ads. Using the "Combinations" report, you can also preview how your asset combinations would look on different channels such as Search, Display, YouTube, Gmail, Discover, and more.
To find the "Combinations" report for your Performance Max campaign, follow these instructions:
- Go to Campaigns within the Campaigns menu
- On the “Campaigns” page, select the Performance Max campaign that you’d like to view.
- Select the “Asset groups” tab.
- From the asset group card, select View Details.
- On the "Asset report" page, select the Combinations tab.
- You'll have 18 tiles displaying the top 6 combinations for text, image, and video assets, ranked by performance.
- Select Preview Ads on these tiles to preview the asset combinations on different networks.
Best practices
To make the most of the data in your asset group report, consider the following:
- Continue campaign-level evaluations: It’s recommended that you continue to evaluate the performance of your campaigns at the campaign-level because the algorithm will be optimized against your conversion objectives.
- Evaluate your conversion metrics carefully: It’s recommended that you remain attentive when evaluating your average cost per action (CPA) or conversion value per cost (ROAS) at the asset group level, as asset groups with higher CPA or lower ROAS contribute to achieving your campaign goals. You can maximize your assets and asset groups to create a more successful campaign. Learn more about Optimizing for marginal ROI instead of average ROI.
- Leverage additional insights in Google Ads: To gain additional understanding of how your assets and asset groups are performing, for example, which audiences are your ads resonating with, review your audience insights in Google Ads alongside your “Asset group” report.
- Regularly review your Ad Strength to understand how your assets are performing. To improve your performance, first aim for an "Excellent" Ad Strength score by adding a diverse range of assets, up to the maximum allowed, before replacing or refreshing assets.