Search partners: Definition

Sites in the Search Network that partner with Google to show ads. Search partners can extend the reach of Google search ads and listings to hundreds of non-Google websites, as well as YouTube. Like all search ads in the Google search partner network, you are charged only when a user clicks on your ad.

On search partners sites, your ads and listings can appear on search pages such as a list of search results, Parked domain search results, site directory pages, product detail pages, YouTube search results and Watch pages. Learn more about how Search ads might appear in this section.

Users can perform searches on search partners in different ways, such as selecting a suggested search, speaking a search term into a voice input, entering text into a search box, clicking on a related search term, clicking on a link directing a user directly to a results page or navigating a site directory.

Like any publisher, search partners can promote their site in accordance with Google’s policies. All Search Network partner sites are obligated to comply with our Google policies and restrictions. Despite Google's consistent efforts towards compliance, violations can occasionally happen. If you believe a search partner is violating our program policies, you can report it via our policy violation form.

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