| The Google Search Network is a group of search-related websites and apps where your ads can appear. When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords. In this article, you'll learn about: |
| A Search campaign is one campaign type available to you in Google Ads. |
Where Search ads can appear
Your ads can appear with Google search results and on other search sites when your keywords are relevant to a user's search.
- Google search sites: Ads can appear above or below search results on Google Search. They can appear beside, above, or below search results on the Shopping tab, Google Images, Google Maps, and the Maps app.
- Google search partners: Ads and listings can appear in different locations and placements, such as a list of search results (alongside, above, within or below the results), parked domain search results, site directory pages, product detail pages, YouTube search results and Watch pages. Like any publisher, search partners can promote their site in accordance with Google's policies. The clickthrough rate (CTR) for ads on search partner sites doesn't impact your Quality Score on Google.
How Search ads might appear on partner sites
Search Partners can customize ad appearance on their sites regarding placement, size, formatting, and visual style to optimize user engagement and ad performance. This flexibility allows for the ads to better align with the site’s design and user experience, while still using the provided campaign assets.
Find out how bidding works on search partner sites.
Types of ads on the Search Network
- Text ads, Dynamic search ads, responsive search ads, and call-only ads: These are the most common kinds of ads on the Search Network. These ads appear with an "Ad" or "Ads" label on the search results page and might have an "Ads by Google" label on partner sites. They often show with ad assets which allow advertisers to include business details like location or phone number in their ads.
- Shopping ads: Shopping ads display and link to products for sale. They're labeled as “Sponsored" or appear with an "Ad" or "Ads" label on the search results page and might have an "Ads by Google" label on partner sites.
- Image and video ads: Search partners can host image ads and video ads.
Example
You have a business that offers face painting services at parties for kids. If you add the keyword "children face painting" to your ad group and choose to include search partners, then your ads are eligible to appear on those partners' search page when someone types "face painting".
How to include or remove search partners
When you create a campaign for the Search Network, search partners are included by default. A Search campaign may show in response to a user search coming from thousands of different sites. Google Ads doesn't provide information detailing the website where your ad was shown on the Search Network, unless you are running a Performance Max campaign.
You can opt out of showing your ads on specific search partner websites or placements by following the site exclusion instructions. If you prefer, you can exclude all search partner sites, ensuring your ads are displayed exclusively on Google Search by following the steps below to include or remove search partners from an existing Search campaign.
By creating a campaign for the Search Network, you acknowledge that our policies meet any image and reputation standards you may have for your company. In case of violation of these Google policies by one of our Search Network partner sites, it will be removed from the Search Network.
Optimize your campaign as you create it
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget, or other campaign settings. Learn how to Set up your campaign for success.
Instructions
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop down in the section menu.
- Click Campaigns.
- Hover over the campaign in which you want to include or remove search partners.
- Click the gear icon
that appears beside the name.
- Click the drop down for “Networks” and check the box for "Include Google search partners" to enable ads from this campaign to appear on search partner websites, or uncheck it to disable this campaign’s ads from showing on partner websites.
- If you want to only show your ads on Google Search, make sure only the Google Search Network checkbox
is selected.
- If you want to only show your ads on Google Search, make sure only the Google Search Network checkbox
- Click Save.