Google requires advertisers complete an identity verification process. This process requires that advertisers provide legal documentation with their name and location. You’ll be shown these ad disclosures on Google services, such as Search and YouTube, and other sites that partner with Google. Learn more about Advertiser verification.
On this page
About this advertiser
We clearly label ads and sponsored content on our platforms and make it easy for you to understand why specific ads are shown, what information is used, and how you can control your Google ad experience. You can learn more about advertisers directly from the ads you’re shown using My Ad Center.
Learn more about advertisers on Google services
To learn more about an advertiser on Google services, follow these steps.
- On the ad, select More
or Info
- Select About this advertiser.
Learn more about advertisers on sites and apps that partner with Google
To learn more about an advertiser on sites and apps that partner with Google, follow these steps.
- On the ad, select Close
or Adchoices
.
- Select Why this ad?
Google's advertising policies
We have policies that help us protect you from bad ads, including fraudulent and abusive content. For sensitive topics like gambling, healthcare, and political content, we have certification programs that confirm advertisers meet the current standards and have the appropriate licenses for their industry. We also restrict what advertisers can show based on local laws and policies in their location and the locations they’re targeting. For a comprehensive list of Google’s ad policies, visit the Google Advertising Policies Center.
Personalized advertising policy
Personalized advertising helps us show you ads that are relevant to you by using data about your interests and browsing activity. We don’t allow ad personalization based on sensitive interest categories.
Learn more about the Personalized advertising policy.
Political content policy
Google supports responsible political advertising and has different requirements for those kinds of ads based on legal requirements of their location and the locations they target.
Transparency for election ads is one of the ways that Google supports election integrity. You can get more information about advertisers promoting political content in the Political Advertising section of the Google Ads Transparency Center.
Learn more about the Political content policy.
Ads transparency
We want to empower users to make informed decisions about the ads and advertisers they are shown through Google. This means providing greater transparency about who our advertisers are, where they are located, and which ads they show. You can use the Ads Transparency Center to search by advertiser name or website name and filter their search results by serving region and date.
Learn more about Ads transparency.
Advertising standards
Google takes part in industry groups that create and follow standards in online advertising, including:
- Coalition for Better Ads
- Digital Advertising Alliance
- Digital Advertising Alliance of Canada
- European Interactive Digital Advertising Alliance
- European Advertising Standards Alliance
- Global Alliance for Responsible Media
- Internet Advertising Bureau
- Interactive Advertising Bureau (IAB UK) Gold Standard
- Interactive Advertising Bureau Tech Lab
- Network Advertising Initiative
- Trustworthy Accountability Group