In Search Ads 360, a manager account or sub-manager account, is designated as the owner account of the following items.
| Item | Owner account options |
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Labels A Google Ads client account can be designated as an owner account for a label. Learn more about labels.
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Bulk actions
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| Automated rules |
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| Uploads |
(not selectable by user) |
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Reports Download reports |
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| Saved views |
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| Custom columns and custom conversion columns |
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| Custom dimensions |
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| Bid strategies
Check the Experience hub to stay up to date on your available features, including bidding.
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| Custom goal |
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Campaign groups (part of Bidding and Planning) Check the Experience hub to stay up to date on your available features, including bidding.
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If you're signed in to or scoped to a manager account, you can view, edit, and remove items that are owned by the manager account and any accounts below it.
If you're signed in to or scoped to a sub-manager account, you can view, edit, and remove items that are owned by the sub-manager account or below. Items that are owned by a manager account aren’t available when you're signed in to or scoped to a sub-manager account.
Owner accounts determine visibility and use
Visibility and usage of items are determined by owner accounts. The account you're signed in to, and you're scoped to, dictate where an item is available within the hierarchy. This also determines which other items and users can access the item (visibility), and whether the item can be used with another item. You can only edit an owned item if you are signed in to the owner account or an account above it.
Manager account ownership
Items owned by a Search Ads 360 manager account are only visible and applied in the Search Ads 360 sub-manager accounts and client accounts under the manager account. Only users signed into the Search Ads 360 manager account have access.
Manager account level ownership allows agencies to create and apply custom data that is available only within the manager account. Users who are signed in to a sub-manager account can’t access a manager-account owned item unless they are signed in to the manager account.
Sub-manager account ownership
Items owned by a Search Ads 360 sub-manager account are visible when signed into that sub-manager account or the manager account above it. While the manager account can view all items within its sub-manager accounts below it, sub-manager-owned items can only be applied within that specific sub-manager account.
For example, an automated rule that is owned by a sub-manager account can only apply a label that is owned by the sub-manager account to campaigns, ad groups, and keywords under the sub-manager account.
An automated rule that is owned by a manager account can apply a label that is owned by a sub-manager account or the manager account. If the label is owned by the manager account, the label can be applied to items under the manager. If the label is owned by a sub-manager account, the rule will only apply the label items under the sub-manager account that owns the label. Items under other sub-managers will be ignored even if they match the rule criteria.
Client account ownership (Google Ads only)
Labels that are owned by a Google Ads client account, can only be applied in that client account.
Client-account-owned labels are visible in reports and filters.
Default owner and scope when creating an item
Two factors determine your owner account (or owned by) options:
- Login: The account that you’re signed in
- Scope: Your current scope within the hierarchy
When signed in to a manager account and scoped to a lower account in the hierarchy, you can select an owner account that is at or above it in the hierarchy, provided the item allows this. By default, items are owned by the manager account or a sub-manager account that you’re signed in to.
For example, if you’re signed in to a manager account and scoped to a sub-manager account or lower, the default owner will be the manager account. You can choose the sub-manager account as the owner account.
Note that for certain bulk actions, such as uploads and bulk edit, the owner field isn’t shown when you create the action. The owner is shown on the Bulk actions page. The default owner for such items is the manager or sub-manager account that you're signed in to.
Change history
Regardless of ownership, changes made by users and items are visible in change history and on the bulk uploads pages of the manager account or sub-manager account that you’re signed in to.
If you’re signed in to a sub-manager account, the change history log will include the changes made by an automated rule that is owned by a manager account, but you won’t be able to view the name of the rule or the rule's owner account.