About Smart Bidding Exploration (Beta)

Increase traffic diversity with Google AI

Next: Best practices for Smart Bidding Exploration

Note: Smart Bidding Exploration is currently in a Beta.

Smart Bidding Exploration is a new opt-in feature that uses Google’s AI to bid opportunistically on searches that were just out of reach. Google AI and flexible ROAS targets work hand-in-hand to fuel an advanced algorithm that captures new searches and secures additional conversions from the traffic you’re already eligible for. The result is scaled performance and traffic diversity, meaning your impressions, clicks and conversions will be driven by more unique search term categories.
Note: Smart Bidding Exploration does not expand the reach of your broad match keywords, but rather helps you capitalize on more search terms you are already eligible for.

Benefits

Capture traffic from more diverse sources: More opportunistic AI-powered bidding taps into performance from a wider range of unique search categories. Smart Bidding Exploration makes the most of your existing targeting methods including broad match, Dynamic Search Ads (DSA), and AI Max.

Note: A Search category refers to a unique subset of queries grouped together based on user intent, with meaningful semantic differentiation, compared to raw queries which would include misspellings, plurals, and other variations. Traffic diversity should be the key metric used to evaluate success for this beta feature. You may already be familiar with Search categories from the “Insights” page of Google Ads. Learn more about search terms insights.

Scale conversion volume with your existing targeting: Smart Bidding Exploration bids more expansively against your current eligible targeting (broad match, DSA or AI Max) to capture more total conversions than you would have in the past.

When to use Smart Bidding Exploration

Example: A mortgage lender likely already bids successfully on high-performing, reliable queries like "mortgage" or "home loan” when advertising on Search. Google's systems know these queries will generally help them achieve their ROAS targets. But is the lender missing even more leads?

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