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- Determine a bid strategy based on your goals
- Understanding bidding basics
- Choose a bid amount that works for you
- Choose a bid for your Display Network campaign
- About the Display Network ad auction
- About bidding features in Display campaigns
- About automated bidding
- About Smart Bidding
- Your guide to Smart Bidding
- Changing conversion goals and actions used for Smart Bidding
- Change your bid strategy while conversion goal remains the same
- Change bid strategies and change conversion goal (account level optimization)
- Change Smart Bidding strategies and change conversion goal (campaign level optimization)
- Stay on the same bid strategy and change conversion goal (account level optimization)
- Stay on the same bid strategy and change conversion goal (campaign level optimization)
- Stay on Maximize conversions with a Target CPA and change conversion goal from upper to lower funnel goal