Promotional offers are a benefit that provides spend credit to eligible* Premier Partners and Partners. For eligible new accounts, Google Ads will issue a promotional credit up to $500 (USD or currency equivalent) to the account when it reaches the required spend value of $500 USD. New client accounts will have 60 days (from first impression) to spend $500 USD to qualify. Promotional offers may vary depending on account billing country. Check below for instructions on how to learn what promotional offers are available in your country.
Eligible partners with promotional offers turned on in the Partners program tab will start receiving higher-value offers upon earning their new Partner badge in February 2022. Offers applied within the last 90 days can be found by clicking on the promotional offers card on the Google Ads Partners tab.
*The terms and conditions for each promotion can vary by country or by promotion. Check the general terms and conditions for our promotional codes.
On this page
- Account eligibility
- How promotional offers work
- How to activate promotional offers
- How to check what promotional offers are available in your country
- How to check what promotional offers have been applied
- Keep in mind
Account eligibility
Any account managed by a Google Ads manager account will have a promotional offer applied if it meets the following requirements:
- Manager account is a Premier Partner or Partner.
- Promotional offers are toggled on.
- The account has no other promotions applied.
- The account is billed to a country where Google Partners promotional offers are offered.
- The advertiser is new to Google Ads.
Review the full terms and conditions for Promotional codes.
How promotional offers work
After you’ve turned on promotional offers, they'll be automatically applied to eligible accounts that are new to Google Ads. It may take up to 35 days for promotional offers to be applied. To check what promotions will be applied to your accounts, click View details.
There's no limit to the number of promotions that can be granted through your manager account. However, new promotions will be applied less often when their value equals the total amount the account has spent over a certain period. When promotions have been slowed, you’ll receive a warning at the top of the Promotional offers card.
How to activate promotional offers
To use the promotional offers feature:
- Log in to your Google Ads manager account.
- Click the Admin icon
.
- Click Partners program and look for the “Promotional offers” card.
- Click View details, and choose On.
- Click Save.
How to check what promotional offers are available in your country
To check your available promotional offers:
- Log in to your Google Ads manager account.
- Click the Admin icon
- Click Partners program and find the “Promotional offers” card.
- Click View details.
- Find the “Offers” section and click on the arrow to expand. The table will show your available offers by country and amount.
How to check what promotional offers have been applied
To check promotional offers that have been applied in the past 90 days:
- Log in to your Google Ads manager account.
- Click the Admin icon
- Click Partners program and find the “Promotional offers” card.
- Click View details.
- Find the “Promotional offers applied” section. The table shows accounts currently linked under the manager account that have had a Partners promotional offer applied in the last 90 days.
Keep in mind
- Promotional offers aren't applied immediately. Your account will be scanned a few times, and applicable promotional offers will be applied to any eligible accounts that have received their first impression. Applying promotional offers may take up to 35 days.
- You can't generate a promotional offer in the Partners program section to send to your prospective customers.
- You can't select specific accounts to apply promotional offers. Instead, promotional offers will be automatically applied to all eligible new accounts.
- If you’ve turned on your promotional offers, you're solely responsible for communicating to accounts linked under your Google Ads manager account. Individual accounts won't receive notifications about applied promotions.