Clicks on ads that aren’t the result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks.
Google relies on a multi-layered approach to protect advertisers from invalid traffic. Learn more about Managing invalid traffic.
Here are a few examples of what Google might consider to be invalid clicks:
- Manual clicks meant to increase your advertising costs or to increase profits for website owners hosting your ads
- Clicks by automated clicking tools, robots, or other deceptive software
- Accidental clicks that provide no value to the advertiser, such as the second click of a double-click
You won’t be charged for invalid clicks or impressions as they provide little or no value. When Google determines that clicks are invalid, we try to automatically filter them from your reports and payments so that you're not charged for those clicks. If you’re concerned about invalid clicks on your ads, you can monitor invalid click activity and adjustments in your account. Learn more about Managing invalid traffic.