About text customization in Search campaigns

Note: Text customization was formerly known as automatically created assets

Starting May 27, 2025, automatically created assets will begin upgrading into AI Max for Search Campaigns settings as "text customization" for all campaigns. Learn more About AI Max for Search Campaigns (beta).

If you’re new to automatically created assets, turn on AI Max at the campaign level. Turning on AI Max will turn on text customization by default.
If you’re already using automatically created assets, you’ll find a banner in your Google Ads campaign settings prompting you to upgrade to AI Max. You can choose to:
- Do nothing: The legacy automatically created assets setting will continue working as usual outside of AI Max, but you won’t be able to use AI Max.
- Opt out of legacy Automatically Created Assets: This turns off the current automatically created asset setting and allows you to switch to text customization in AI Max.
- Upgrade to AI Max: Opting into AI Max allows you to use text customization.

Note: Activating or deactivating AI Max may cause errors for API requests managing automatically created assets and brand settings in your campaign, as AI Max is not yet available in the API and Editor. Inform your team before proceeding with either action. Additional details can be found in our blog post about AI Max for Search campaigns.

Text customization is an opt-in, campaign-level setting that is available through AI Max for Search campaigns. Enabling the setting will help you generate additional assets (headlines and descriptions) to be used in combination with the assets you input for your responsive search ads. These new assets are generated based on your ad's unique context, which includes your domain, landing page, existing ads, and keywords in your ad group. In some cases*, text customization can use generative AI to help you generate assets that are more relevant to people’s search queries.

*Advertisers with English assets are eligible.

Note: You must opt-in to AI Max to use this feature.

Ensure your website content is accurate, not misleading, and not in violation of Google Ads policies or applicable laws. After you turn on text customization, you can monitor your ad content for accuracy in the asset details report.

Benefits of text customization
How text customization works
Best practices when using text customization
Turn on text customization for an existing campaign
Turn on text customization during campaign creation
Turn off text customization
Remove individual assets created through text customization
View reporting
FAQs

Benefits of text customization

Performance: Increase responsive search ads performance by automatically creating more headlines and descriptions.
Relevance: Provide a consistent user experience across query, ad copy, and landing pages.
Productivity: Reduce the amount of manual work to create relevant ad copy.

How text customization works

For responsive search ads within campaigns where you turn on text customization, you instruct Google to help you generate assets from eligible sources based on relevance and predicted performance. When your ad is eligible to serve for a query, responsive search ads will use the pool of eligible advertiser-created assets and Google customized text assets and serve the combination predicted to perform best. Google customized text assets will be reflected in your responsive search ads Ad Strength rating.

Language support for text customization includes English, Spanish, Portuguese, Italian, French, German, Japanese, and Dutch.

Advertisers with English assets are also eligible to have Google customized text assets produced with generative AI.

Note: Refer to the instructions on how to turn on text customization .

Here’s an example of how your ad works with text customization enabled:

Advertiser provided header and description assets:
- The new Smart Phone 7
- Our most innovative Smart Phone yet
- Safe and secure
- Order online and pick up today
- Contact-free delivery available today

Best practices when using text customization

Ensure your website content is accurate

Keep Google Ads policies or applicable laws in mind and monitor ad content for accuracy in the asset details report.

Keep your advertiser generated headlines and descriptions

The responsive search ads headlines and descriptions you create serve in combination with Google customized text assets to create responsive search ads predicted to perform the strongest.

Fill gaps to reach Good+ Ad Strength

Text customization can improve your overall Ad strength rating for responsive search ads, but be sure to stay focused on filling any gaps that remain.

Important: The instructions below reflect the new opt-in experience within AI Max. View the instructions for legacy automatically created assets settings or learn how to upgrade to text customization in AI Max.

Turn on text customization for an existing campaign

Text customization is available under the "Asset optimization" panel in AI Max.

Go to Campaigns in the Campaigns menu .
Select the Settings tab on top, then select the campaign that you want to edit.
Select AI Max.
Enable AI Max by toggling "Optimize your campaigns with AI Max" on.
Under the "Asset optimization" panel, select the "Text customization" checkbox to enable the setting.
Select Save.

Turn on text customization during campaign creation

Go to Campaigns in the Campaigns menu .
Select the plus button .
Select New Campaign.
When you reach the "Campaign settings" page during campaign creation, scroll down to the "AI Max" panel and toggle "Optimize your campaign with AI Max" on.
Under the "Asset optimization" panel, select the "Text customization" checkbox to enable the setting.
Select Next and follow the instructions to create a new Search campaign.

Turn off text customization

Follow these steps to opt-out of automatically created assets:

Go to Campaigns in the Campaigns menu .
Select the "Settings" tab on top, then select the checkbox next to the campaigns that you want to edit.
Select AI Max.
Navigate to the "Asset optimization" panel and deselect the "Text customization" checkbox.
Select Save.

Note: Disabling text customization may impact your other AI Max settings.

When you disable text customization, assets generated by the setting will be reported as "Removed" and no longer serve.
If the Final URL expansion setting is enabled for your campaign, disabling text customization will turn off the Final URL expansion setting as well.

Learn more about modifying AI Max settings.

Remove individual Google customized text assets

Follow these steps if you have concerns about an individual asset and would like to remove it:

Go to Assets in the Campaigns menu .
Select the checkbox next to the asset you’d like to remove and click Remove.
You’ll be asked to acknowledge that the removal of the assets will remove them from specific campaigns or ad groups that they’re associated with.
Select Confirm.

View reporting

Follow these instructions to access ad level asset reporting.
- Google customized text assets can be identified through the designation “Automatically created” in the “Asset source” column.
- Impressions and performance ratings are available for Google customized text assets.
- Text customization is visible in the channel-level and campaign-level asset reports.
Follow these instructions to access campaign level asset reporting.
- Note: Campaign level asset reporting is the best way to access text customization reporting at scale.
  - Impressions and performance ratings are available for Google customized text assets at scale.
  - Google customized text assets are visible in the channel-level and campaign-level asset reports.
  - Leverage the “Source” column to differentiate between Google customized text assets and advertiser-provided assets.
Follow these instructions to access Combination Reporting.
- Combination reports denote if they contain Google customized text assets.
- You’ll be able to check the impressions your responsive search ads are getting and view which are the most common asset combinations shown.

Note: Google customized text assets are generated using the ad-level final URL. If you use keyword-level final URLs, you can still turn on text customization. However, asset generation may be limited. Landing pages with limited content should expect fewer generated assets.

Frequently Asked Questions

What are the instructions for the legacy automatically created assets settings?

Note: Starting May 27, 2025, automatically created assets will begin upgrading into AI Max in Search campaigns settings as "text customization". To turn on text customization, you'll need to use the feature in AI Max. After you disable the legacy Automatically Created Assets feature, you won't be able to enable it again.

Turn on automatically created assets for an existing campaign

Note: This setting will begin upgrading into AI Max settings as “Text customization” starting on May 26, 2025. You may need to reference the new opt-in experience within AI Max above to enable it.

Go to Campaigns in the Campaigns menu .
Select the Settings tab on top, then select the checkbox next to the campaign that you want to edit.
Select Edit, then select Change automatically created assets settings from the drop-down.
Select the button next to "On".
Select Turn on, then click Apply.

Turn on automatically created assets during campaign creation

Go to Campaigns in the Campaigns menu .
Select the plus button .
Select New Campaign.
When you reach the "Campaign settings" page during campaign creation, scroll down to "Automatically created assets".
Select the button next to "On".
Select Turn on, then click Next.

Turn on automatically created assets for multiple campaigns

Go to Campaigns in the Campaigns menu .
Select the Settings tab on top, then select the checkboxes next to the campaigns that you want to edit.
Select Edit, then select Change automatically created assets settings from the drop-down.
Select the button next to "On".
Select Turn on, then click Apply.

Turn off automatically created assets

Note: This setting will begin upgrading into AI Max settings as “Text customization” starting on May 26, 2025. If you turn off the legacy Automatically Created Assets feature, you will need to opt back in through the new experience within AI Max.

Follow these steps to opt-out of automatically created assets:

Go to Campaigns in the Campaigns menu .
Select the Settings tab on top, then select the checkbox next to the campaigns that you want to edit.
Select Edit, then select Change automatically created assets settings from the drop-down.
Select the radio button next to "Off: Use only assets I provide directly for my ads".
(Optional) Select a reason for which you are disabling the automatically created assets.
Select Apply.
- When you disable automatically created assets, they will be reported as "Removed" and no longer serve.

How can I view the Google customized text assets that are used in my ads?

You can view the Google customized text assets used in your ads in the asset report to view which assets are being used in the responsive search ads. To review the actual combinations and ads that served for transparency purpose, you can view the combination report.

Are Google customized text assets counted towards the responsive search ads limits?

Google customized text assets don't contribute towards the 15 headlines and 4 description lines for responsive search ads.

Are Google customized text assets the same as account level automated assets?

No. Account level automated assets, such as dynamic sitelinks, dynamic structured snippets, dynamic callouts, and more, are enabled at the account level while text customization, which helps you generate additional assets (headlines and descriptions), is a campaign level setting.

How can I view text customization reporting at scale?

Campaign level asset reporting is the best way to view text customization reporting at scale. Follow the above instructions to access campaign level asset reporting.

Are all Google customized text assets expected to serve?

Google customized text assets are eligible to serve when generated. Assets may be generated and then determined as poor performers because the context can change from generation to serving, such as editing the ad, keywords, or landing page. The system will automatically remove the asset when it determines it won’t perform after some time, if an asset is assigned a "Low performance" label, or if the source of the asset changes.

Will I be able to remove a Google customized text asset if it's not suitable?

Yes. Follow the above instructions for removing individual assets.

How can I view Ad Strength?

You can view Ad Strength in the "Ad strength" column on the Ads page.

The "Ad strength" column in the table shows an ad's Ad Strength rating such as "Average" or "Excellent." You can click the rating to view feedback on improving your ad along with a link to where you can make that change.

How is generative AI being used to create Google customized text assets?

Generative AI can generate assets to be more relevant to the searcher’s query while remaining accurate to the offering of the advertiser based on the ad’s final URL. Advertisers with English assets are eligible for Google customized text assets generated using generative AI. You can view Google customized text assets in reporting and you can also remove individual assets by following these instructions.

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