Display & Video 360 updates
- Nielsen-related auto-tagging dimensions and metrics deprecation
- Third-party prebid provider Adloox name update
- Reporting column name change for some YouTube dimensions
- ID space updates
- Week dimension updates for YouTube reports
- YouTube Audience Attribute dimensions and metrics deprecation
- Cross Campaign Optimization deprecation
Nielsen-related auto-tagging dimensions and metrics deprecation
Estimated July 2025
As part of an initiative to clean up the reporting metrics and dimensions in Display & Video 360, we’ll be removing the Nielsen-related dimensions and metrics that relate to the Nielsen auto-tagging feature that was deprecated in 2021. There’ll be no impact to existing reports given the underlying feature was deprecated more than 2 years ago.
Third-party prebid provider Adloox name update
Estimated July 2025
Adloox, one of our integrated third-party prebid providers, was acquired by Scope3. To reflect this change, all references to "Adloox" within the Display & Video 360 interface, API, Structured Data Files (SDF), reporting, Help Center, and Developer's Guide will be updated to "Scope3".
Although this is a name update with no changes to existing functionality, advertisers should take note of the following details:
- User interface: "Scope3" will show instead of "Adloox" in targeting settings, partner costs, and other related areas within the Display & Video 360 interface.
- API and SDF: Updates to the API and SDF will occur in future versions. Until then, older versions will still reference "Adloox". If advertisers are using older versions, "Adloox" will still appear.
- Reporting: Similar to API and SDF, reporting fields will be updated in a future timeline, scheduled for July 2025.
- Help Center and Developer's Guide: Documentation will be updated to reflect the name change, with some areas initially showing "Scope3 (formerly Adloox)" before fully transitioning.
Reporting column name change for some YouTube dimensions
Estimated July 2025
To help users in running YouTube-specific reports, we’ll be updating some dimension names in the instant report builder by adding “(YouTube)” after the name so it's easy to identify the YouTube dimensions previously found in the YouTube report type.
This update will only affect the instant report header in the Display & Video 360 interface, and will not change the output of any reports as the dimension name will remain the same in any downloaded report. For example, "Gender (YouTube)" will appear in the instant report builder and the downloaded header will still show as "Gender".
The affected dimensions are as follows:
- Category (YouTube)
- City (YouTube)
- DMA Code (YouTube)
- Gender (YouTube)
- Keyword (YouTube)
- Region (YouTube)
- Zip Code (YouTube)
- Zip Code ID (YouTube)
ID space updates
Estimated July 2025
The ID spaces for “ISP or Carrier ID”, “Device Make”, and “Device Model” will be updated to align with the ID spaces used in the Display & Video 360 interface and API.
Week dimension updates for YouTube reports
Estimated July 2025
To improve user experience and align different report types, reports containing the “Week” dimension and specific YouTube metrics or dimensions will now report “Weeks” from Monday to Sunday instead of Sunday to Saturday, matching non-YouTube reports. This update allows users to combine and compare YouTube and non-YouTube reports with “Week” as a dimension.
YouTube Audience Attribute dimensions and metrics deprecation
Estimated July 7, 2025
As part of an initiative to clean up the reporting metrics and dimensions in Display & Video 360 to enhance efficiency and accuracy, we’ll be deprecating YouTube Audience Attribute (YTAA) audience dimensions and metrics. These fields were associated with the YTAA feature which was previously deprecated in 2021, and were only available via the API and offline reporting:
- Adapted Audience Frequency
- Adapted Audience Lift
- Audience Name
- Audience Type
- Benchmark Frequency
- DBM YouTube Adapted Audience List ID
- Original Audience Frequency
- YouTube Adapted Audience List
Cross Campaign Optimization deprecation
Estimated September 1, 2025
Cross Campaign Optimization (CCO) will be deprecated starting on September 1, 2025 due to low adoption and to improve response latency for deals. Advertisers will no longer be able to add Programmatic Guaranteed deals to multiple line items, and any non-default line items targeting a Programmatic Guaranteed deal will stop serving.
CCO allows advertisers to bid on Programmatic Guaranteed deals across multiple campaigns or advertisers, which is also known as Cross Advertiser Optimization (CAO). For advertisers who want to buy the same deal inventory across multiple entities, we recommend using Preferred Deals or creating individual Programmatic Guaranteed deals for each line item.
Cross-platform updates
- Upgrade offline conversions API with session_attributes
- Removal of Country dimension from reach reports
- Reach reports data source update
- Data Transfer v2.0 criterion ID update
- Category setting in Floodlight activities
- Addition of 8+ and 9+ buckets to frequency reports
- Pre-filter updates to Unique Reach Overlap and Cross-Media Reach reports
Upgrade offline conversions API with session_attributes
Estimated June 1, 2025 for Campaign Manager 360 and August 15, 2025 for Search Ads 360
Advertisers can use a new parameter called session_attributes in scenarios where click IDs such as GCLIDs or DCLIDs are used as the conversion signal and they’re not available. session_attributes provides further context and signals about the user's interaction with the advertiser’s website, which can enhance conversion measurement, reporting and bidding accuracy. session_attributes will be available in the Campaign Manager 360 offline conversion API, as well as the Search Ads 360 conversions API and bulk sheets.
Advertisers using the Campaign Manager 360 offline conversion API, as well as the Search Ads 360 conversions API and bulk sheets, are encouraged to use the session_attributes parameter and pass values back to Google. This action is especially critical in cases where MatchID is either not being used or not currently available.
Removal of Country dimension from reach reports
Estimated July 2025
The "Country" dimension is being removed from Campaign Manager 360 and Display & Video 360 reach reports. This update provides greater flexibility by allowing advertisers to pull unique reach reports without the "Country" dimension.
This update impacts all Campaign Manager 360 templates except Cross-media Reach, and various Display & Video 360 templates and the Display & Video 360 experiment center. Affected metrics include "Unique Reach" and related calculations.
While no immediate action is required, advertisers should be aware of this change and the option to run reports without the "Country" dimension.
Reach reports data source update
Estimated July 2025
Campaign Manager 360 and Display & Video 360 will be updating the data source for reach reports, increasing the accuracy and availability of data. You may notice a difference in output when comparing reports that span April 1, 2024 and include date as a dimension.
Data Transfer v2.0 criterion ID update
Estimated July 7, 2025
Data Transfer v2.0 is updating its criterion IDs for browser, operating system, mobile make and model, and ISP data to align with the cross-platform data standards in order to improve system efficiency.
Advertisers who use Data Transfer v2.0 reports will observe both the new and old or pre-existing IDs in Data Transfer files for a transitional period of approximately 3-6 months. After this period, only the new platform-shared IDs will be present. The impacted dimensions are as follows:
- DBM Browser/Platform ID
- DBM ISP ID
- DBM Mobile Make ID
- DBM Mobile Model ID
- DBM Operating System ID
Advertisers using these fields should start updating their processes to make use of the new IDs. If you use Data Transfer reports and rely on the current criterion IDs, you’ll need to review, test, and update your systems, including any reporting scripts or tools, before the legacy IDs are fully deprecated. You must begin testing for the new IDs and update your processes promptly to ensure uninterrupted reporting.
Category setting in Floodlight activities
Estimated July 7, 2025
Category is being introduced to conversion events in Campaign Manager 360 and Display & Video 360. This update will allow users to set and edit the category for Floodlight activities within these platforms, enabling better organization and management. By assigning Floodlight activities to a specific category, Campaign Manager 360 and Display & Video 360 will align with Search Ads 360 and Google Ads, where the category feature is already established.
If advertisers share Floodlight configurations with Search Ads 360, the initial category set in Campaign Manager 360 will synchronize to Search Ads 360. However, succeeding category edits in either of the platforms will not synchronize, neither across products nor within Search Ads 360 to accounts sharing the same configuration. This ensures that bidding settings remain under the advertiser’s control within each Search Ads 360 account.
To reflect the most accurate measurement, you’ll need to update existing Floodlight activities in Campaign Manager 360 and Display Video 360 as they won’t have an assigned Category, and a value must be selected to edit them.
Addition of 8+ and 9+ buckets to frequency reports
Estimated July 7, 2025
The existing frequency report is being updated to include 8+ and 9+ impression reach buckets alongside the currently reported 1+ through 7+ and 10+ buckets.
There’ll be an adjustment to the format of existing frequency reports, potentially affecting the data structure. Advertisers should review reports as this change may alter the existing format and data structure of customer frequency reports.
Pre-filter updates to Unique Reach Overlap and Cross-Media Reach reports
Estimated July 8, 2025
A new pre-filtering system will be applied to Cross-Media Reach reports of Campaign Manager 360, and to Unique Reach Overlap reports of Campaign Manager 360 and Display & Video 360.
In this update that affects both user and system-specified filters, overlap, duplicate, and exclusive comparisons will be calculated based on the filtered entities within the reports which includes advertisers, campaigns, sites, and placements. This change aims to provide more detailed insights and align reach reports with advertiser expectations. As a result, you may notice changes in your report data and potentially different overlap numbers.
You’ll need to use a top-level user profile if you want to view the overlap amongst all entities across and are currently using a sub-account user profile. Applying a user-filter to affected reports can remove those filters to maintain current behavior. Once user-filters are removed, these reports will begin returning all rows. You can then delete the rows that aren’t needed.