Unique Reach reports

Unique Reach

To create a report with Unique Reach metrics, click New and select Unique Reach metrics. You can also choose the Unique Reach report template from the template list at the top of the page.

Unique Reach measures users that interacted with your ads across different environments and devices. Google uses aggregated sign in data to link mobile device IDs with cookies to measure the same user across devices and environments. No identifiable information about the user is surfaced, and users can opt out or reset cookies and device IDs at any time.

Metrics:

Co-viewing

Unique reach metrics account for co-viewing, when multiple people watch ads together on connected TV devices. When multiple people view your ad together, this could lead to more impressions and reach for your campaign. Learn more About co-viewing.

The following metrics are available:

Reach by frequency

Reach by frequency metrics break down how many users interact with your ad N times or more. To show this distribution, the different frequencies are represented by columns in a report.

For example, if the 1+: Unique Reach: Impression Reach value is 70 and the 2+: Unique Reach: Impression Reach value is 50, then 70 users saw your ad one or more times and 50 users saw your ad two or more times. The number of users that saw your ad exactly once is 20, calculated by 70 - 50.

Reach by frequency metrics can be found under the Unique Reach by Frequency (pivoted) group of metrics in the right-hand list of metrics and dimensions. The following metrics are available:

Note: Reach by frequency reports will create a pivot report that needs to be downloaded.

Unique Reach Audience

To create a report with Unique Reach Audience metrics, click New and select Unique Reach Audience metrics. You can also choose the Unique Reach Audience report template from the template list at the top of the page. This report further extends unique reach measurement into population and audience.

Metrics:

Incremental reach

Unlike regular reach, incremental reach only measures how many additional users were reached in each time period (day, week, or month), and who weren't served an ad during any previous increment of time.

The following metrics are available:

For example, if your report is broken down by day, incremental click reach will show how many unique users clicked on Day 1, how many additional users clicked on Day 2, and so on. Users are only counted once, and are attributed to a particular day. The total for all increments is the incremental (click, impression, or total) reach for the full reporting period.

In order for incremental reach to display correctly, you must include a time period in your report. Otherwise, the incremental reach values will simply be equal to regular reach.

Dimensions

Some dimensions, like Country, are required when Unique Reach reports contain data before April 1, 2024, include Unique Reach Frequency metrics, or are Cross-media reach reports. In addition, because Unique Reach Audience focuses on demographics, Gender and Age dimensions are also required.

Note: The Country dimension, despite being a required dimension for certain Unique Reach reports, can be removed from the report template. If it is removed when it's still required, an error message will show that it is needed. Otherwise, there is no error message.

Other dimensions are unavailable for Reach reports. You can check the availability of dimensions within Instant reporting.

For descriptions of dimensions, view Dimensions available in reports.

Limitations

A dash ( - ) in the Unique Reach report means that the model couldn’t make an accurate calculation. This happens when there wasn’t enough data that met our privacy and quality requirements. Try using more data or segmenting your report less to provide the model with more impressions.

Unique Reach isn’t available in all countries. Below is a list of countries where Unique Reach is supported. This list is subject to change, and its availability within supported countries isn’t guaranteed. Impressions from those countries may cause a dash ( - ) in the Unique Reach report.

List of supported countries

Unique Reach is available in the following countries:

Country	Country Code
United Arab Emirates	AE
Argentina	AR
Austria	AT
Australia	AU
Bosnia and Herzegovina	BA
Bangladesh	BD
Belgium	BE
Bulgaria	BG
Bahrain	BH
Bolivia	BO
Brazil	BR
Canada	CA
Switzerland	CH
Chile	CL
China	CN
Colombia	CO
Costa Rica	CR
Czechia	CZ
Germany	DE
Denmark	DK
Dominican Republic	DO
Algeria	DZ
Ecuador	EC
Estonia	EE
Egypt	EG
Spain	ES
Finland	FI
France	FR
United Kingdom of Great Britain and Northern Ireland	GB
Ghana	GH
Greece	GR
Guatemala	GT
Hong Kong	HK
Honduras	HN
Croatia	HR
Hungary	HU
Indonesia	ID
Ireland	IE
Israel	IL
India	IN
Iraq	IQ
Iceland	IS
Italy	IT
Jordan	JO
Japan	JP
Kenya	KE
Republic of Korea	KR
Kuwait	KW
Kazakhstan	KZ
Lebanon	LB
Sri Lanka	LK
Lithuania	LT
Latvia	LV
Morocco	MA
Myanmar	MM
Mexico	MX
Malaysia	MY
Nigeria	NG
Nicaragua	NI
Netherlands	NL
Norway	NO
New Zealand	NZ
Oman	OM
Panama	PA
Peru	PE
Philippines	PH
Pakistan	PK
Poland	PL
Puerto Rico	PR
Portugal	PT
Paraguay	PY
Qatar	QA
Romania	RO
Serbia	RS
Russian Federation	RU
Saudi Arabia	SA
Sweden	SE
Singapore	SG
Slovenia	SI
Slovakia	SK
Senegal	SN
El Salvador	SV
Thailand	TH
Tunisia	TN
Turkey	TR
Taiwan, Province of China	TW
Ukraine	UA
United States of America	US
Uruguay	UY
Bolivarian Republic of Venezuela	VE
Vietnam	VN
South Africa	ZA

Reach data can't be summed or compared across reports. For example, the reach of line items and insertion orders can't be summed to determine the reach of a campaign.

Unique Reach: Click Reach (pivoted)
Unique Reach: Impression Reach (pivoted)
Unique Reach: Impression Reach (Co-Viewed) (pivoted)
Unique Reach: Total Reach (pivoted)
Unique Reach: Total Reach (Co-Viewed) (pivoted)
Unique Reach: Viewable Impression Reach (pivoted)
- Cumulative reach data is available for 93 days as of November 1, 2018. Reach information can be pulled (at maximum) in 93 day blocks, and these blocks can't be added together accurately. Cumulative reach data prior to this date can be as little as 42 days.
- Because reach data is limited and can't be added together, available dimensions within reach reports are also limited.

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