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Check this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can review the archive.
Manage Inventory
Web interstitials now fully support single-page applications (SPA)
Ad Manager partners can now seamlessly display web interstitial ads within SPA-enabled websites, without needing full page reloads. This enhancement can:
- Improve user experience: Deliver ads at natural break points within your SPA, ensuring smooth transitions and less disruption.
- Boost monetization: Unlock new revenue opportunities by effectively serving interstitial ads on dynamic, SPA-driven content.
- Maintain Better Ads Standards: Continue to deliver high-quality ad experiences with clear exit options and configurable frequency caps, adhering to industry best practices.
No changes are required to your existing SPA implementation. Ad Manager will automatically detect and manage interstitial display for page changes within your single-page architecture. For more details on trafficking web interstitials and optional triggers, visit Traffic web interstitials.
Report and Optimize
Interactive reports: Updates based on your feedback
We recently made the following updates to Interactive reports:
- Introduced the following geographical dimensions (including their corresponding ID dimensions): City, Metro, Region, Postal Code, Continent, and Country Code
Coming soon
Upcoming changes to the commonly used set of ad technology providers
The commonly used set of ad technology providers will be updated on or after June 2, 2025, to reflect the ad technology providers that work most closely with publishers globally, based on data we have collected from all programmatic demand sources, as well as meeting our privacy standards. After this date, the list will be periodically updated, and you will be able to find the up-to-date version of the list at Ad technology providers.
You can view the controls and the list of ad technology providers in your account on the European regulations settings page in Privacy & messaging. If you want to prevent automatic updates, select Custom ad partners. This will create a custom list pre-filled with your current selections, which you can then modify as needed.
Deprecating Ad Technologies opt-in in Protections
The Ad Technologies opt-In control in Ad Manager Protections will be deprecated the week of July 7, 2025. This control, which requires publishers to opt in to specific technologies from a blocklist, has become obsolete. The control may negatively impact revenue in its default state, and its privacy and brand safety functionalities are no longer effective. No action is required from publishers.
- Publishers will continue to block VPAID by default, and have control to opt in on specific inventory. All existing settings with respect to VPAID will remain unchanged.
- To manage ad tech vendors in regulatory regions, please continue to use your CMP to collect and manage user consent as necessary.
Details on the migration to Interactive reports
In Ad Manager "Reporting," Interactive reports will replace Reports in 2026.
Interactive reports, now available to all Ad Manager publishers, offers an enhanced reporting experience, including such features as AI report generation, options for deeper analysis, flags for notifications, building and viewing reports on a single page, and more.
Throughout the migration, we'll continue adding dimensions and metrics to Interactive reports. For any dimensions or metrics you'd like added to Interactive reports, please share your suggestions. Note that dimensions and metrics marked "Deprecated" in the Reports tool won't be migrated to Interactive reports.