Customise your ads experience

How to customise your ads experience

You can customise your ads experience using My Ad Centre to ensure that you're served ads that align with your interests more often.

To personalise your ads experience, you can:

Customise ad topics and brands to tell Google what kinds of things you want to see more or fewer ads about.
Limit ads about sensitive topics to tell Google not to show you ads about certain sensitive topics, like alcohol or gambling.
Turn on or off personalised ads on Google to tell Google whether or not to use your preferences, info and activity to show you relevant ads.

Customising your ads and limiting ads about sensitive topics don't affect the ads that you're shown in the same way. When you customise your ads, you let Google know your preferences and we try to show you ads that suit them. If you ask to see fewer ads from a brand or topic, you may still be shown relevant ads from that brand or topic, but you should be shown ads of different brands or topics more often. When you limit ads about sensitive topics, we recognise that the topic might be uncomfortable for you and make our best attempt to not show you ads about those topics.

Learn more about how to limit ads about sensitive topics.

Where to customise your ads

You can customise your ads in the My Ad Centre or on ads that you're shown on Google services. You can access My Ad Centre on every Google service where you might be shown ads, like Google Search, YouTube and Maps.

My Ad Centre works best in the newest version of your browser, so you may not be able to use My Ad Centre without the most up-to-date version.

Learn more about how to update your browser.

Customise ad topics and brands

My Ad Centre gives you more control of the kind of ads that you're shown on Google services by letting you choose the topics that you’d like to see more or fewer ads about. Customising your ads doesn't mean that you'll be shown more or fewer ads overall, but giving feedback on your ad preferences helps Google determine what ads to show you based on your interests.

Customising your ads doesn’t block ad topics or brands. When you tell Google that you want to be shown fewer ads about a topic or brand, you’ll get fewer ads about that topic or brand soon. In some cases, your browsing data can affect the preferences you set in My Ad Centre. For example, if you select that you want to be shown fewer ads about jewellery in My Ad Centre but you search for 'earrings' using Google Search, you may be shown related ads about earrings based on this search.

Customise ad topics and brands in My Ad Centre

You can use the Customise ads page in My Ad Centre to choose topics and brands that you want to be shown more or fewer ads about on Google services. You can also set your preferences for ads about sensitive topics.

On the Topics tab, you can filter and sort popular topics and opt to get more or fewer ads about those topics.
On the Brands tab, you can filter and sort popular brands and opt to get more or fewer ads about those brands.
On the Sensitive tab, you can limit ads about sensitive topics like Alcohol, gambling, weight loss and more.

Customise ad topics and brands on Google services

To customise your ad experience directly from an ad on Google services:

On the ad, select More or Info .
Select More like this or Fewer like this on the topics or brands that you want to see more or fewer ads about.

Go to My Ad Centre

Limit ads about sensitive topics

You can use My Ad Centre to limit the ads that you get for certain sensitive topics on Google services while you are signed in to your Google Account on Google Search, YouTube and Discover. You can limit ads for the following topics:

Alcohol
Dating
Gambling
Pregnancy and parenting
Weight loss

We offer the option to limit ads related to specific topics based on extensive user research into what topics people consider to be the most sensitive. This research is ongoing, so we’ll continue to assess topics based on your feedback.

We will make our best attempt to not show you ads about the topics that you’ve chosen, but in some cases these ads may still appear.

You might be shown an ad about something else that may still feature the topic that you’ve limited. For example, you might be shown an airline ad featuring someone drinking a glass of champagne.
If you search for something related to a topic that you’ve chosen to limit, you might be shown contextual ads about that topic in your search results. For example, if you use Google Search to look for the best dating app, you may be shown ads for dating apps in your search results.

When you limit ads about sensitive topics, it affects the ads that you're shown on Google services while you are signed in to your Google Account.

How to limit ads about sensitive topics

To limit ads about sensitive topics:

In My Ad Centre, select Customise ads .
Select the Sensitive tab.
Select the toggle next to each topic that you’d like to limit.

Your preferences will be saved automatically. Repeat the steps above to allow ads about the sensitive topics that you’ve limited.