On this page
- About My Ad Center
- Personalized ads in My Ad Center
- Customize ads topics and brands
- Control the info Google uses to show you personalized ads
- My Ad Center on ads
About My Ad Center
My Ad Center gives you more control of the ads you’re shown on Google services like Search and YouTube. You can customize ads and manage your privacy settings directly from ads you’re shown, or in My Ad Center itself.
Personalized ads in My Ad Center
In My Ad Center, you can easily control whether or not Google will show you personalized ads. You can turn personalized ads on or off on Google services at any time.
When you turn on personalized ads, your ads will be more relevant because your information and the choices you’ve made in My Ad Center are being used to help find ads for products and brands that interest you.
When you turn off personalized ads, Google will not use the information and activity saved to your Google account or your choices in My Ad Center to show you ads. Instead, the ads you’re shown will be based on general factors like the time of day or the topic of the video, website, or app you're viewing.
Learn more about How personalized ads work.
Customize ad topics and brands
With My Ad Center, you can customize your ads by choosing the topics and brands that you’d like to get more or fewer ads about. By customizing your ads, you have greater control of the kinds of ads you’re shown on Google services, like Search and YouTube.
When you customize your ad experience, you're influencing how Google determines what ads to show you. If you tell Google you’d like to be shown more ads about hiking and fewer ads about jewelry, you may notice more ads related to the outdoors and fewer ones related to necklaces.
Customizing your ads doesn't affect the amount of ads you're shown. When you tell Google you want to be shown fewer ads about a topic or brand, you’ll notice fewer ads about that topic or brand soon. In some instances, however, you still might be shown an ad about that topic or brand. For example, if you wanted to be shown fewer ads about jewelry, but you use Google Search to look for earrings, you may be shown ads for earrings.
You can customize your ads in the My Ad Center Customize Ads tab or directly on the ads you’re shown on some Google services.
Learn more about how to Customize your ads experience.
Control the info Google uses to show you personalized ads
With My Ad Center, you can control and update what info Google uses to show you personalized ads, including:
- Information from your Google Account
- Categories used to show you ads
- Activities used to show you ads
- Areas from where you’ve used Google
You can control the info Google uses to show you personalized ads in the My Ad Center Manage Privacy tab.
Learn more about how to Control what data Google uses to show you ads.
My Ad Center on ads
You can open My Ad Center directly on the ads you see on some Google services, like Search and YouTube, by selecting the More menu.
With My Ad Center, you can:
- Block an ad
- Report an ad
- Like an ad
- Customize the ads you're shown
- Learn more about the advertiser
- Discover the information used to show you that ad
Learn more about how to Control your ad experience.